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RESEARCH PROPOSAL ESSAYS
To analyze the impact of social networking sites based advertisements on consumer awareness in the sportswear company: a case study of puma, uk
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Research Methods for Business and Management   Introduction to RMBM 1.    Working title: To analyze the impact of social networking sites based advertisements on consumer awareness in the sportswear company: A case study of Puma, UK
An analysis on the impact of corporate communication on brand image: a case study of navigator brand of portucel soporcel, uk
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Research Methods for Business and Management   Introduction to RMBM Working Title An analysis on the impact of corporate communication on brand image: A case study of Navigator brand of Portucel Soporcel, UK   Independent variable: Corporate communication Dependent variable: Brand image Company: Portucel Soporcel, UK Brand: Navigator Problem, situation and context for the research Corporate communication entails all internal and external communication carried out in an organization. The importance of managing corporate communication is to ensure uniformity in the corporate messages give to the stakeholders of the company, reports Roper and Fill (2012)
An investigation on the impact of fast food advertising on the fast food consumption of children in uk: a case study of mcdonald’s, uk
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Research Methods for Business and Management   Introduction to RMBM 1. Working title: An investigation on the impact of fast food advertising on the fast food consumption of children in UK: A case study of McDonald’s, UK Independent variable: Fast food advertising Dependant variable: Fast food consumption in children
Critical analysis on customer perception towards the brand building advertisements: a case study on unilever’s axe brand, uk
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 Research Methods for Business and Management   Introduction to RMBM   Critical analysis on customer perception towards the brand building advertisements: A case study on Unilever’s AXE brand, UK     Independent variable: Brand building advertisements Dependent variable: Customer perception Organization: Unilever, UK   Title Critical analysis on customer perception towards the brand building advertisements: A case study on Unilever’s AXE brand, UK Introduction According to Brackett and Carr (2013), advertising is way of marketing communication adopted by organizations to motivate or influence customers to purchase their products. As per the author advertising generates an affirmative image about the brand in the minds of consumers which finally results in purchasing of the product
To investigate the influence of guerrilla marketing on purchase decision of customers: a case study of coca-cola, uk
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Research Methods for Business and Management   Introduction to RMBM   Working Title: To investigate the influence of guerrilla marketing on purchase decision of customers: A case study of Coca-Cola, UK Independent variable: Guerrilla marketing Dependent variable: Purchase decision of customers Company: Coca-Cola, UK 1. Introduction Tuu and Olsen (2011) the eye catching and surprising affects of guerilla marketing are much more aggressive than the traditional method of marketing in diverting customer attention towards the company
A study to assess the impact facebook reviews have on customer buying behaviour in restaurants in uk
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Research Methods for Business and Management   Introduction to RMBM   Working Title A study to assess the impact Facebook reviews have on customer buying behaviour in Restaurants in UK   Independent variable: Facebook Reviews Dependent variable: Customer buying behaviour Industry: Restaurants   Problem, situation and context for the research Customers have always been influenced by the behaviours and notions of their peers and family members. However, with the advent social networking sites customers are now being influenced by other customers who could not otherwise have influenced them in physical world, observes Pookulangara and Koesler (2011)
An investigation upon the impact of corporate governance on the corporate image of an organization: a case study of bg group, uk
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RESEARCH METHODS FOR BUSINESS AND MANAGEMENT   Working Title: An investigation upon the impact of corporate governance on the corporate image of an organization: A case study of BG Group, UK.   Independent variable                    : Corporate governance Dependent variable                       : Corporate image Organization                                    : BG Group Place                                                  : UK      Introduction: Mallin (2013) views Corporate Governance as a manifest element of an organization which has distinct concepts and phenomenon related to the objectives of an organization
A critical study on the impact of store atmosphere on the purchasing behaviour of customers in ikea stores in uk
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Research Methods for Business and Management   Introduction to RMBM   Working title A critical study on the impact of store atmosphere on the purchasing behaviour of customers in IKEA stores in UK. Independent variable: Store atmosphere Dependant variable: Purchasing behaviour of customers Company: IKEA, UK
A critical study on the impact of sensory marketing on purchase behaviour of customers of starbucks, uk
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  Research Methods for Business and Management:   An Introduction to the Proposal   Working Title: A critical study on the impact of sensory marketing on purchase behaviour of customers of Starbucks, UK.   1
A critical analysis on the effect of packaging characteristics on buying behaviour of consumers using kleenex slice of summer: a case study of kimberly clark, uk
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Research Methods for Business and Management   Introduction to RMBM   Working Title: A critical analysis on the effect of packaging characteristics on buying behaviour of consumers using Kleenex Slice of Summer: A case study of Kimberly Clark, UK Independent variable           : Packaging characteristics Dependent variable             : Buying behaviour of consumers Organization                         : Kimberly Clark Product                                  : Kleenex Slice of Summer Introduction According to Gofman, Moskowitz and Mets (2010) packaging holds a special place in the marketing mix. From the observation of Becker et al
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