Research into Consumer Behaviour - Essay Example

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Research into Consumer Behaviour ABSTRACT Consumer behaviour is a factor that is given a lot of importance in the marketing world. ...........

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Research Into Consumer Behaviour

Research into Consumer Behaviour

ABSTRACT

Consumer behaviour is a factor that is given a lot of importance in the marketing world. The launch of any product can result in its success or failure depending on the manner in which consumer behaviour is analysed and the extent to which consumers are motivated. Food being a basic necessity of mankind has a huge market potential especially with the organic food. Consumers are becoming increasingly dissatisfied with GM (Genetically Modified) and conventional food. Therefore there is an inclination seen towards the organic food sector in the market. Organic food is said to be healthier due to ethical ways of production which do not use man-made chemicals and unnecessary preservatives as opposed to conventional food. It is also said to be eco-friendly because of environment conscious methods which are used for the production of organic

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