Analysing a Company: DHL
The aim of this strategic planning document is to thoroughly analyze a company and based on the analysis find the right strategy that fits the company's business purpose and mission. The right strategy, depending at what is directed, should help the company strengthen its position on the market; increase profits; help with further development. If a company implements a wrong strategy, it can cause bad damage or it can have huge financial impact on the company which could even end up in bankruptcy, which wipes the company off the market.
The company chosen for this paper is DHL Express with focus on European region. DHL is part of the Deutsche Post DHL (further "DP DHL) brand/group. The reason why I have chosen DHL for the Strategic Planning Document is that I have been working for DP DHL