Amazon's Strategic Positioning - Essay Example

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Amazon's Strategic Positioning Executive Summary This report reviews Amazon's strategic positioning in the E-commerce segment in the recent period and how ...........

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Amazon's Strategic Positioning

Amazon's Strategic Positioning

Executive Summary

This report reviews Amazon's strategic positioning in the E-commerce segment in the recent period and how it (the company) has been able to maintain competitive advantage by constantly evolving itself in the dynamic market. It also reflects how Amazon can continue to grow in constant endeavour to achieve its mission and vision of being "earth's most customer centric company" (Analysis of this statement would help the 'board understand how Amazon measures up and h they as a 'board' see the progress of the company'. The recent financial crisis has weakened the retail sector but Amazon has succeeded in maintaining growth in its 3rd quarter of 2009. The result of the financial analysis indicates that Amazon is in a good financial position, though these strong figures are partly based on the good credit terms obtained from Amazon's

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Amazon's Strategic Positioning
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