National Cultural Characteristics - Essay Example

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National Cultural Characteristics In the past decade of increased globalization and diversity, business across borders has increased. Although ...........

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National Cultural Characteristics

National Cultural Characteristics

In the past decade of increased globalization and diversity, business across borders has increased. Although cross border business faces a lot of challenges not only from the political and socio economic paradigm but also from culture (Porter, 1990). National culture has gained importance, as it is significant in managing global operations. Multinational business strategy research has long acknowledged the importance of national cultural characteristics as determinants of management behavior (Cheng 1989; Rosenweig and Singh 1991). So now , What is culture? It is true that no two human would know the same things but they often have great deal of knowledge in common. This common knowledge or collective memory to a large extent make people work together, communicate and live together. This forms communities and if shared among enough people in a country, its characteristics

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