Creating Marketing Value for Games - Essay Example

Only on istudyhub

Summary

Creating Marketing Value for Games Products face a lot of challenges to succeed and keep its marketing value especially with the fast ...........

Extract of sample
Creating Marketing Value For Games

Creating Marketing Value for Games

Products face a lot of challenges to succeed and keep its marketing value especially with the fast development and the huge types of products. According to Ulrich & Eppinger (2008), to evaluate the performance of successful product development needs to follow the five dimensions, which are product quality, product cost, development time, development cost and development capability (p.2). Games are similar to any other product need to be successful and have a long life to compete with many other kinds. Games can be classified into genres such as toys, card games, multi-person games, electronic / video games and apps games. Every game of these genres follows the different strategy of development and has some features, which make it communal. To know the secret of success and longevity for each game we should study them with more details.

Download paper

Related Essays

Creating Marketing Value For Games
Creating Marketing Value for Games Products face a lot of challenges to succeed and keep its marketing value especially with the fast development and the huge types of products. According to Ulrich & Eppinger (2008), to evaluate the performance of successful product...
2 pages (818 words) Essay
SiteLock